Regulating to build consumer trust in phone-paid services
PhonepayPlus is the organisation that regulates products or services - such as competitions,
TV voting, helplines, adult entertainment, downloads, new alerts or interactive games - that are charged
to users' phone bills or pre-pay accounts.
PhonepayPlus publishes and enforces a Code of Practice which contains the rules governing the content and promotion of premium rate services. The amended Eleventh Edition of the Code of Practice took effect on 28 April 2008.
(All downloads are available in pdf format, viewable with Adobe Acrobat, which can be downloaded free).
The Code of Practice was approved by Ofcom under section 121 of the Communications Act 2003 on 28 March 2008. New provisions have been added at paragraphs 1.7 and 1.8, and at paragraphs 8.1 and 8.3. As a consequence the numbered sub-paragraphs in section 8 are increased by a factor of two, so that 8.1 becomes 8.3 in the new version, 8.5 becomes 8.7 and so on.