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Case reference 835326
Summary
PhonepayPlus received a complaint regarding the number 070 99837507.
PhonepayPlus monitored the service and established that calls to this 070 number were being routed through to a live adult (sexual) 1-2-1 chat service belonging to a different, unrelated company called Livelines UK Limited (an established live entertainment provider known to PhonepayPlus).
During the course of its investigation, PhonepayPlus contacted Livelines UK Limited and it denied using the 070 number. Furthermore, PhonepayPlus was informed by the Service Provider that the 070 number in question had been set up for its client, Daniel Hill trading as ‘Blue Track’ (the Information Provider), as a reseller and that it had recently discovered that the number was being routed through to an adult service. As such, the Information Provider was depriving Livelines UK Limited of its revenue in relation to its adult services by channelling traffic through the 070 number in question.
The Executive recognised that the service was not on the designated number range for adult service and that the Information Provider did not have Prior Permission to operate such a live 1-2-1 chat service.
The Executive believed that the Information Provider had contravened the PhonepayPlus Code of Practice 11th Edition Amended April 2008 (‘the Code’) and, therefore, raised the following potential breaches of the Code:
- Paragraph 3.3.1 - Designated number range
- Paragraph 6.1.1 - Prior Permission
The Tribunal upheld each of the breaches raised. The revenue generated by the service fell within the upper range of Band 5 (£5,000 to £50,000). The Tribunal considered the case to be serious, issued a Formal Reprimand and imposed a fine of £45,000.
Administrative Costs awarded: 100% |